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Wirestock lets creators opt in to AI dataset licensing, paid by the image

Wirestock, a platform that distributes creators' uploads to stock marketplaces, began offering creators the option to license their work to AI companies for training. Its CEO said payments ranged from cents per image in bulk to roughly $15 to $20 per artwork for specific requests. Buyers were not named.

May 17, 2024 Wirestock, a platform that distributes creators' images and video to stock marketplaces, said it was offering creators the chance to license their work to AI companies for model training, according to a report by The Bridge based on VentureBeat's coverage.1

Terms of the program

Per the report, sales through partner agencies pay creators 85 percent and direct sales pay 70 percent.1 Customers include major companies building AI models, but chief executive Mikayel Khachatryan did not name them because of confidentiality agreements.1 Payments range from cents per image when AI providers buy large volumes to roughly $15 to $20 per artwork for specific needs.1

Background

The report said Wirestock has more than 500,000 users in about 140 countries and that around 300,000 of them have already earned money from AI dataset licensing. The CEO said demand for video clips for AI training was growing and becoming a significant part of the business.1

What it means for data sellers

Wirestock shows how individual creators can get paid for AI training data through an intermediary. The tradeoff is that the creator accepts the platform's pricing and cannot see the buyer. The source is a Japanese-language translation of VentureBeat's report, so figures should be checked against the original.

This entry is a news summary. SellYourAIData was not involved in the deal.

How the deal came together

  1. Creators upload once. Wirestock distributes uploaded work to stock marketplaces such as Getty Images, Adobe Stock, Shutterstock and Canva, and also offers it to AI companies for training.
  2. Revenue split. Creators receive 85 percent of sales through partner agencies and 70 percent of direct sales, with Wirestock keeping a small cut.
  3. Buyers kept private. Customers include companies developing AI models, including foundation models, but the CEO did not name them, citing confidentiality agreements.
  4. Prices by volume and request. Payments run from cents per image when AI providers buy in volume up to roughly $15 to $20 per artwork for specific needs.

Takeaways for companies with data

  • An aggregator can sell creators' work to AI buyers in bulk while paying creators a stated share.
  • Prices differ by an order of magnitude between bulk datasets and custom requests.
  • Buyers stay anonymous, so contributors cannot see who trains on their work.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Wirestock lets photographers and artists get paid when AI companies train on their work (The Bridge, May 2024)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.