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Adobe pays contributors for videos and images to train its text-to-video model

Bloomberg reported that Adobe was paying contributors for photos and videos to fill gaps in the data used to train its generative AI models. Reported rates were 6 to 16 cents per photo and about $2.62 per minute of video.

SAN JOSE, April 11, 2024 Adobe is paying contributors for photos and videos to help train its generative AI models, Bloomberg reported on April 11, 2024. Reported rates were 6 cents to 16 cents per photo and an average of $2.62 per minute of video.1

Terms of the deal

The videos are meant to help build a text-to-video generator that Adobe is developing.1 The figures come from Bloomberg's reporting as relayed by PYMNTS, and Adobe's final payment terms were not reviewed here.

The public record on this agreement is limited to the announcement and the press coverage cited below. The price is listed here as: About $2.62 per minute of video; 6 to 16 cents per photo (reported). The status shown, Reported, reflects the most recent reporting available on October 22, 2026, and any later amendments are not captured.

Announcements describe a headline structure only. Scope of the license, term, exclusivity, audit rights, deletion obligations and payment timing are set in the contract, and they decide how much the headline is worth in practice.

Background

The rates were reported as averages, and the report says the payments were intended to fill gaps in the materials Adobe had available in its own stock library.1

What it means for data sellers

The numbers give a rare public benchmark for small-scale creator content. Contributors and agencies should compare them with their own unit costs and consider whether the buyer wants exclusivity.

A seller comparing this deal with its own situation should ask what the buyer actually receives: raw data, a license to train, a license to display, or a right to build a product. Each is priced differently, and the answer should be written into the agreement rather than inferred from a press release.

How the deal came together

  1. Data gaps. Adobe needed footage and images beyond its existing stock library.
  2. Paid requests. It reportedly paid contributors for specific content.
  3. Report. Bloomberg reported the rates on April 11, 2024.
  4. Purpose. The videos were meant to help build a text-to-video generator.

Takeaways for companies with data

  • Per-unit rates for niche gaps can be set by the buyer and are often modest.
  • A buyer with its own library still pays for missing content.
  • Reported rates may differ from final payments.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Adobe paying for videos, images to train AI models (PYMNTS, April 2024)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.