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Michael Caine licenses his AI voice through the ElevenLabs Iconic Marketplace

Actor Michael Caine agreed to let ElevenLabs offer an AI version of his voice through its new Iconic Marketplace and ElevenReader app. Companies request approval to use the voice.

NEW YORK, November 11, 2025 ElevenLabs launched its Iconic Marketplace in November 2025, a platform for licensing AI voices of historical and cultural figures, with actor Michael Caine as a first major partner.1

Terms of the deal

Caine's voice is available for audiobook narration in the ElevenReader app. On the marketplace, creators submit projects and rights holders approve usage for films, commercials, games and other creative work. The launch included more than 25 voices, such as Maya Angelou, Judy Garland and Alan Turing, and CMG Worldwide, which manages rights for hundreds of deceased celebrities, partnered with ElevenLabs.1 The article says everyone is paid fairly but gives no revenue share.

The public record on this agreement is limited to the announcement and the press coverage cited below. The price is listed here as: Undisclosed. The status shown, Announced, reflects the most recent reporting available on October 22, 2026, and any later amendments are not captured.

Background

Actor Matthew McConaughey was reported as both an investor and a customer, using ElevenLabs to produce a Spanish audio version of his newsletter in his own voice.1

What it means for data sellers

Individuals with distinctive voices can license them through marketplaces that gate each use. Sellers should seek clarity on approval rights, term, and what happens to model weights after a license ends.

A seller comparing this deal with its own situation should ask what the buyer actually receives: raw data, a license to train, a license to display, or a right to build a product. Each is priced differently, and the answer should be written into the agreement rather than inferred from a press release.

How the deal came together

  1. Marketplace. ElevenLabs built a two-sided platform for licensing voices of notable figures.
  2. Launch partners. Caine was a first major partner.
  3. Announcement. It was announced in November 2025.
  4. Approval. Creators submit projects and rights holders approve use.

Takeaways for companies with data

  • Voice licenses can be structured as per-project approvals.
  • Agencies that manage estates can scale rights clearing.
  • Revenue shares were not published, so negotiate and document them.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. ElevenLabs just solved AI's celebrity voice problem, and Michael Caine approves (The Neuron, November 2025)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.