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National Music Publishers' Association reaches AI licensing agreement in principle with KLAY

The NMPA announced an agreement in principle with KLAY for its Large Music Model, trained on licensed music. The deal was not yet finalized at announcement.

NEW YORK, June 10, 2026 The National Music Publishers' Association announced on June 10, 2026 an agreement in principle with AI music company KLAY, which says its Large Music Model is trained entirely on licensed music.1

Terms of the deal

The deal was not yet finalized when announced. KLAY planned to launch its platform later that summer, and NMPA members in good standing were to receive instructions on how to join.1 No financial terms, royalty rates or duration were disclosed.

The public record on this agreement is limited to the announcement and the press coverage cited below. The price is listed here as: Undisclosed. The status shown, Announced, reflects the most recent reporting available on October 22, 2026, and any later amendments are not captured.

Announcements describe a headline structure only. Scope of the license, term, exclusivity, audit rights, deletion obligations and payment timing are set in the contract, and they decide how much the headline is worth in practice.

Background

KLAY had signed separate licensing deals with Universal, Sony and Warner in November 2025. The NMPA announced the KLAY agreement together with its industry-wide deal with Udio.1

What it means for data sellers

Sellers should treat an agreement in principle as a signal, not a payment. Ask for timelines, enrollment rules and reporting rights before assuming income.

A seller comparing this deal with its own situation should ask what the buyer actually receives: raw data, a license to train, a license to display, or a right to build a product. Each is priced differently, and the answer should be written into the agreement rather than inferred from a press release.

How the deal came together

  1. Label deals. KLAY signed Universal, Sony and Warner in November 2025.
  2. Publisher pact. The NMPA negotiated an agreement for its members.
  3. Announcement. It was revealed on June 10, 2026.
  4. Launch plan. KLAY's platform was set to launch later that summer.

Takeaways for companies with data

  • Agreements in principle can precede final terms by months.
  • A buyer that signs all major rightsholders gains credibility with smaller ones.
  • Members need a clear enrollment process to turn a deal into licensed volume.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Music publishers strike AI licensing deals with Udio and KLAY as NMPA reveals landmark industry-wide pacts (Music Business Worldwide, June 2026)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.