AI Data Deal TrackerDeal brief
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Vox Media licenses content to OpenAI in a strategic partnership
OpenAI will incorporate content from Vox Media's brands into ChatGPT with attribution and links, and Vox will use OpenAI technology in its ad and audience products. Financial terms were not disclosed.
NEW YORK, May 29, 2024 - OpenAI announced a content partnership with Vox Media, which will bring content from Vox and its brands into ChatGPT and other OpenAI products. OpenAI will also work with Vox on generative AI products for audiences and advertisers. Financial terms were not disclosed.1
Terms of the deal
Voicebot.ai reported that ChatGPT and other OpenAI products will incorporate information from Vox's website and from its portfolio of publications, such as The Verge, Eater, New York Magazine, The Cut, Vulture and SB Nation. Answers drawing on those sources will include attribution and links back to the original content.1
Vox Media will collaborate with OpenAI on its own generative AI consumer and advertising products. The company said it wants to upgrade engagement tools such as The Strategist Gift Scout, which uses generative AI to match shoppers with gifts, and to support its Forte platform, which provides targeted advertising. Vox chief executive Jim Bankoff said the agreement aligns with goals of innovating for audiences while protecting and growing the value of Vox's intellectual property.1
Background
The Vox announcement came the same day as OpenAI's deal with The Atlantic, and weeks after News Corp, Dotdash Meredith and the Financial Times.12 Bloomberg and others noted that the deals came amid pushback from authors and publishers who said OpenAI had scraped their work to build its tools. Vox Media later joined the ProRata licensing program in June 2025.3
What it means for data sellers
Vox's deal shows an agreement can include operational benefits for the seller. By taking OpenAI models into its own ad platform, Vox gained capability it would otherwise have paid for or built.
Sellers should treat such benefits as part of the price and write them down. They should also separate rights for consumer display from rights that touch commercial products, such as ad targeting, because the value to the buyer and the risk to the seller differ.
This entry is a news summary. SellYourAIData was not involved in the deal.
How the deal came together
- OpenAI announced two media deals together. On May 29, 2024 OpenAI announced partnerships with Vox Media and The Atlantic.
- Vox brands were added to ChatGPT. Content from Vox, The Verge, Eater, New York Magazine, The Cut, Vulture and SB Nation would appear with attribution and links.
- Vox gained technology access. Vox said it would use OpenAI models in its Forte ad platform and in consumer features such as The Strategist Gift Scout.
- Terms stayed private. Financial terms were not disclosed.
Takeaways for companies with data
- Part of the value to the seller was product capability, not only cash.
- Attribution and links back were written into the offer.
- Vox joined an ad-targeting use of the data, which a seller should price separately from consumer display.
Sources
Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.
- OpenAI Will Enhance ChatGPT with Stories From Vox Media and The Atlantic (Voicebot.ai, May 2024)
- News Corp Inks OpenAI Licensing Deal Potentially Worth More Than $250 Million (Yahoo News, May 2024)
- Boston Globe, Future, Vox Media join ProRata AI licensing program (Digiday, June 2025)
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About the AI Data Deal Tracker
SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.