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The Atlantic signs content partnership with OpenAI

OpenAI will make The Atlantic's articles available in ChatGPT with attribution and links, and The Atlantic's product team gets early access to OpenAI technology for Atlantic Labs. Financial terms were not disclosed.

NEW YORK, May 29, 2024 - OpenAI announced a partnership with The Atlantic under which the magazine's articles will be available in ChatGPT with attribution and direct links to the full pieces. The Atlantic's product team will gain access to OpenAI technology. Financial terms were not disclosed.1

Terms of the deal

Voicebot.ai reported that The Atlantic's articles will become available through ChatGPT, complete with attribution and direct links to the full articles on its website. The Atlantic's product team gets privileged access to OpenAI's technology so it can build, test and give feedback on new experiences in ChatGPT and other OpenAI products.1

The Atlantic is working on an experimental microsite called Atlantic Labs, where it will pilot OpenAI's technology alongside other emerging tools. The Atlantic's chief executive, Nicholas Thompson, said people searching with AI models will be one of the fundamental ways people navigate the web. OpenAI's chief operating officer, Brad Lightcap, said enabling access to The Atlantic's reporting would let users interact more deeply with the news.1

Background

The Atlantic's deal was announced alongside Vox Media's and came after OpenAI's agreements with News Corp, Dotdash Meredith and the Financial Times.1 The Atlantic is also among the publishers that license to ProRata, whose Gist.ai answers pay a share of revenue to publishers, according to the News/Media Alliance.2 That means The Atlantic holds more than one AI licensing relationship at once.

What it means for data sellers

The Atlantic's example shows how a mid-size publisher can structure a deal around access and learning as well as payment. Early access to a buyer's technology, and a channel for feedback, gave it a way to shape the products that would carry its work.

Sellers who license to more than one AI company should keep each agreement non-exclusive and track what each buyer is allowed to do. The Atlantic's separate ProRata relationship is paid on use, a different model from a flat license.

This entry is a news summary. SellYourAIData was not involved in the deal.

How the deal came together

  1. OpenAI announced the Atlantic partnership. On May 29, 2024 OpenAI said The Atlantic's articles would appear in ChatGPT.
  2. Attribution was required. Content would carry attribution and direct links to the full articles on The Atlantic's site.
  3. Technology access flowed back. The Atlantic's product team received privileged access to OpenAI technology to build features and give feedback.
  4. Terms stayed private. No price or term length was published.

Takeaways for companies with data

  • Product feedback to the buyer was part of what the seller offered.
  • Experimental projects like Atlantic Labs can be written into the agreement.
  • Publishers can license to one AI company while working with others on new products.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. OpenAI Will Enhance ChatGPT with Stories From Vox Media and The Atlantic (Voicebot.ai, May 2024)
  2. News/Media Alliance Announces AI Licensing Partnership with ProRata (News/Media Alliance, March 2025)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.