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Reka signs multi-year licensing partnership with Shutterstock

Reka, an AI model developer, will license Shutterstock's library of digital visual assets to help develop its multimodal language models under a multi-year partnership. Reka will also be a Shutterstock customer, using its models to enhance metadata for the library. Pricing was not disclosed.

June 4, 2024 Reka and Shutterstock announced a multi-year partnership under which Reka will license Shutterstock's library of digital visual assets to help develop its multimodal language AI models.1

Terms of the deal

Reka will also become a Shutterstock customer, using its models to enhance the metadata for Shutterstock's image and video library.1 Shutterstock chief executive Paul Hennessy said the quality of the company's content has long been the core of its business, and Reka chief executive Dani Yogatama said it was critical for Reka to partner with Shutterstock.1 The price and exact term were not disclosed.

Background

The announcement followed Shutterstock's earlier AI licensing deals with large technology companies, which Reuters reported in April 2024.

What it means for data sellers

The deal shows a two-way structure: a seller provides training data and the buyer provides AI services back to the seller. Sellers with labeled data may be able to use quality metadata as a selling point.

This entry is a news summary. SellYourAIData was not involved in the deal.

How the deal came together

  1. Multi-year partnership announced. Reka and Shutterstock announced the partnership on June 4, 2024.
  2. Library licensed for model training. Reka will license Shutterstock's library of digital visual assets to help develop its multimodal language AI models.
  3. Reciprocal service. Reka will also work for Shutterstock, using its models to enhance the metadata for Shutterstock's image and video library.
  4. Terms not disclosed. No price was disclosed.

Takeaways for companies with data

  • A data deal can include a service component, where the buyer's model improves the seller's catalog metadata.
  • Human-created metadata was cited by the buyer as a reason for choosing the partner.
  • Smaller model developers, not only the largest technology companies, are licensing stock libraries.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Reka Announces Partnership with Shutterstock (Reka, June 2024)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.