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Shutterstock teams with Nvidia to train generative 3D models on Shutterstock assets

Shutterstock and Nvidia announced a collaboration to train custom text-to-3D models on Shutterstock assets using Nvidia's Picasso generative AI cloud service. Shutterstock said it would pay artists through its Contributor Fund based on sales of the models. No financial terms were disclosed.

NEW YORK, March 22, 2023 Shutterstock and Nvidia announced a collaboration to build custom text-to-3D models trained on Shutterstock assets, using Nvidia's Picasso generative AI cloud service.1

Terms of the deal

The 3D models would be trained on Shutterstock assets and then used to generate 3D content from text prompts.1 Shutterstock said it would pay artists through its Contributor Fund, based on sales of the customized 3D models, for the role their intellectual property plays in training the technology.1 The release did not disclose fees or revenue-share rates.1

Background

The announcement came a few months after Shutterstock's partnerships with OpenAI and LG AI Research, which Shutterstock cited in its January 2023 release on Meta.

What it means for data sellers

The structure ties artist payment to product sales, which differs from a flat per-image fee. Sellers should read such terms closely, because the amount paid depends on how well the resulting model sells.

This entry is a news summary. SellYourAIData was not involved in the deal.

How the deal came together

  1. Collaboration announced. Shutterstock and Nvidia announced a joint effort on March 22, 2023.
  2. Training on Shutterstock assets. Custom 3D models would be trained on Shutterstock assets using Nvidia Picasso generative AI cloud services.
  3. Artist compensation. Shutterstock said it would pay artists through its Contributor Fund, based on sales of the customized 3D models, for the role their IP plays in training.
  4. No price disclosed. The release did not state fees, revenue-share rates or payment amounts.

Takeaways for companies with data

  • Contributor payments can be tied to downstream sales of the trained model rather than a fixed fee per asset.
  • Specialised asset types such as 3D models can be the basis of a training deal, not only photos.
  • Revenue-linked compensation makes the total hard to estimate until the product sells.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Shutterstock Teams With NVIDIA to Build AI Foundation Models for Generative 3D Artist Tools (Shutterstock press release via AAP, March 2023)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.