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Google reportedly to pay News Corp $5M to $6M a year for AI content, which News Corp denies

The Information reported that Google would pay News Corp $5 million to $6 million a year for access to new AI-related content and products. A News Corp spokesperson said the company does not have an AI content licensing deal with Google.

April 30, 2024 - Google would pay News Corp between $5 million and $6 million a year for AI-related content, The Information reported, according to Reuters. News Corp said it does not have an AI content licensing deal with Google.1

What was reported

The Information cited a News Corp employee and another person close to the deal, according to Reuters. The report said Google would get access to new AI-related content and products developed under a long-standing partnership. The contract length was not stated.12

News Corp's response

A News Corp spokesperson told Reuters, 'We absolutely do not have an AI content licensing deal with Google,' and added that the companies have several partnerships across their businesses.12

Background

News Corp announced a separate multi-year content deal with OpenAI on May 22, 2024, reported by The Wall Street Journal to be worth more than $250 million over five years.3

What it means for data sellers

The episode shows how much of the price information in this market comes from unconfirmed reporting. Sellers benchmarking against it should note the denial and the unclear scope.

This entry is a news summary. SellYourAIData was not involved in the deal.

How the deal came together

  1. The Information reported a payment. On April 30, 2024 Reuters relayed an Information report that Google would pay News Corp between $5 million and $6 million annually.
  2. The payment was tied to AI content. The report said Google would get access to new AI-related content and products developed under a long-running partnership between the companies.
  3. News Corp denied it. A spokesperson said News Corp absolutely does not have an AI content licensing deal with Google, while noting the companies have several other partnerships.
  4. Google did not comment. Google did not immediately respond to requests for comment.

Takeaways for companies with data

  • A reported price can be disputed by the seller, so it should be used with care.
  • The report described payment for AI-related content and products, which may fall outside a classic licence.
  • Annual amounts of $5M to $6M sit well below News Corp's reported OpenAI figures.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Google to pay up to $6 million to News Corp for new AI content, The Information reports (Reuters via Yahoo, April 2024)
  2. News Corp denies reported AI content licensing deal with Google (PYMNTS, April 2024)
  3. 2024 in review: a timeline of the major deals between publishers and AI companies (Digiday, December 2024)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.