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Hearst announces content partnership with OpenAI covering magazines and newspapers

Hearst will integrate content from more than 20 magazine brands and over 40 newspapers into OpenAI's products, including ChatGPT. Financial terms were not disclosed.

NEW YORK, October 8, 2024 - Hearst announced a content partnership with OpenAI that will integrate its newspaper and domestic magazine content into OpenAI's products. The collaboration spans more than 20 magazine brands and over 40 newspapers. Financial terms were not disclosed.1

Terms of the deal

Under the partnership, OpenAI will incorporate content from Hearst brands including the Houston Chronicle, San Francisco Chronicle, Esquire, Cosmopolitan, ELLE, Runner's World and Women's Health into its AI products. Hearst said the deal enriches ChatGPT's 200 million weekly users with lifestyle content, from local news to fashion, home design, health, fitness and automotive coverage.1

Hearst Newspapers President Jeff Johnson said it is critical that journalism created by professional journalists be at the heart of all AI products, and that the agreement lets Hearst Newspapers' content be part of products like ChatGPT. Hearst Magazines President Debi Chirichella said the partnership would help evolve the future of magazine content, with attribution and credibility promoted as OpenAI's products evolve. Hearst's businesses outside magazines and newspapers are not included.1

Background

Hearst is a large, diversified company that also owns Fitch Group, health information businesses and interests in cable networks, and the release excluded those from the deal.1 In July 2025 Hearst confirmed a separate multi-year AI licensing deal with Amazon for use of its newspaper and magazine content in the Rufus shopping assistant, Digiday reported.2

What it means for data sellers

The Hearst deal draws a bright line around what is licensed. A diversified company can license one part of its portfolio without exposing the rest, and the release says so explicitly. Sellers with several data-producing divisions should decide up front which are in scope.

It also shows the pattern of selling the same asset to several buyers. Hearst's OpenAI and Amazon agreements serve different products, and neither appears to bar the other.

This entry is a news summary. SellYourAIData was not involved in the deal.

How the deal came together

  1. Hearst announced the partnership. On October 8, 2024 Hearst said its newspaper and domestic magazine content would be integrated into OpenAI products.
  2. Brands were named. Houston Chronicle, San Francisco Chronicle, Esquire, Cosmopolitan, ELLE, Runner's World and Women's Health were listed.
  3. Scope was limited. Hearst's other businesses outside magazines and newspapers are not part of the deal.
  4. Terms stayed private. No price or term length was announced.

Takeaways for companies with data

  • Hearst limited the license to its magazine and newspaper brands and kept other businesses out.
  • Local newspapers and lifestyle magazines were bundled together.
  • Hearst later also licensed to Amazon, again keeping terms private.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Hearst and OpenAI Announce Strategic Content Partnership (Hearst Magazines, October 2024)
  2. Condé Nast and Hearst strike Amazon AI licensing deals for Rufus (Digiday, July 2025)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.