SellYourAIData
Get a free valuation Contact

AI Data Deal TrackerDeal brief

×

Getty Images announces a multi-year display partnership with OpenAI for ChatGPT

Getty Images agreed a multi-year deal under which its licensed libraries appear in ChatGPT search and discovery. The release does not state financial terms or address training use.

SEATTLE, June 21, 2026 Getty Images announced a multi-year display partnership with OpenAI on June 21, 2026, under which Getty's licensed content libraries will appear across OpenAI's search and discovery experiences in ChatGPT.1

Terms of the deal

The stated purpose is to enhance visual responses in ChatGPT. Getty chief executive Craig Peters said high-quality licensed visual content makes AI-powered search and discovery more useful and more trustworthy. The release does not state financial terms, the exact duration or whether the arrangement is exclusive.1

The public record on this agreement is limited to the announcement and the press coverage cited below. The price is listed here as: Undisclosed. The status shown, Announced, reflects the most recent reporting available on October 22, 2026, and any later amendments are not captured.

Background

Getty is a stock media company that has pursued both litigation and licensing with AI companies. It signed a similar display deal with Perplexity in October 2025. The OpenAI release does not say whether Getty content may be used to train OpenAI models, and Getty did not state an exclusivity arrangement.1

What it means for data sellers

Sellers should specify whether a license covers display, retrieval, training or all three. Silence on training use in an announcement leaves room for later disputes, so contracts should be explicit even when press releases are not.

A seller comparing this deal with its own situation should ask what the buyer actually receives: raw data, a license to train, a license to display, or a right to build a product. Each is priced differently, and the answer should be written into the agreement rather than inferred from a press release.

How the deal came together

  1. Perplexity precedent. Getty signed a display deal with Perplexity in October 2025.
  2. OpenAI agreement. Getty and OpenAI announced a similar display partnership.
  3. Announcement. It was released on June 21, 2026.
  4. Market reaction. Getty's shares rose sharply on the news.

Takeaways for companies with data

  • Display deals can move a seller's valuation even when terms are undisclosed.
  • Ask whether training is excluded and say so in writing.
  • A stated purpose, such as better visual answers, defines the license scope.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Getty Images announces display partnership with OpenAI (Getty Images, June 2026)

###

About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.