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Freepik licenses most of its 200 million image archive to two tech companies

Reuters reported that Freepik had licensed most of its archive of 200 million images to two large tech companies at roughly 2 to 4 cents per image, with five similar deals in the pipeline according to its CEO.

April 5, 2024 Freepik has licensed most of its archive of 200 million images to two large technology companies at roughly 2 to 4 cents per image, Reuters reported.1 The buyers were not identified.

Terms of the deal

Per Reuters, the rate was about 2 to 4 cents per image, and the licensed portion was the majority of the 200 million image archive.1 Freepik chief executive Joaquin Cuenca Abela said the company had five similar deals in the pipeline.1 The report did not give a total value or contract length.

Background

The Freepik report appeared in a Reuters investigation of the market for AI training data, which also covered Photobucket's licensing talks and Shutterstock's deals with large technology firms.1

What it means for data sellers

Freepik's price shows what a large, commodity-style image archive can fetch per item when sold in bulk. Sellers with large catalogs can use per-image rates as a starting reference, while remembering that the buyers, term and permitted uses were not disclosed.

This entry is a news summary. SellYourAIData was not involved in the deal.

How the deal came together

  1. Archive licensed to two buyers. Freepik licensed the majority of its 200 million image archive to two large technology companies.
  2. Priced per image. Reuters reported the rate at roughly 2 to 4 cents per image.
  3. More deals expected. CEO Joaquin Cuenca Abela said five similar deals were in the pipeline.
  4. Buyers not named. Reuters did not identify the buyers.

Takeaways for companies with data

  • A bulk stock archive can sell at a few cents per image, far below the rates floated for rarer or private-user content.
  • Per-image pricing lets a seller estimate total value by multiplying by archive size, but sellers should check that the price covers training use only.
  • Freepik described further similar deals as in its pipeline, so one archive may be licensed to several buyers.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Inside Big Tech's underground race to buy AI training data (Reuters via KFGO, April 2024)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.