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Defined.ai licenses image, video and text data to Google, Meta, Apple, Amazon and Microsoft

Defined.ai's chief executive told Reuters the Seattle data marketplace licenses data to Google, Meta, Apple, Amazon and Microsoft, at typical rates of $1 to $2 per image, $2 to $4 per short-form video, $100 to $300 per hour of longer films and $0.001 per word of text.

April 5, 2024 Seattle-based data marketplace Defined.ai licenses data to Google, Meta, Apple, Amazon and Microsoft, chief executive Daniela Braga told Reuters.1 The report gave the typical rates the company charges.

Terms of the deals

Reuters reported typical rates of $1 to $2 per image, $2 to $4 per short-form video, $100 to $300 per hour of longer films and $0.001 per word of text.1 Images with nudity were priced at $5 to $7.1 The company shares earnings with the content providers whose data it licenses, according to the report.1 Contract values and terms for the individual buyers were not disclosed.

Background

Braga said Defined.ai sells data it describes as ethically sourced, with consent obtained and personal information removed, and said she would avoid buying from platform companies such as Photobucket because it would be very risky.1 The company also published its own price tiers for speech datasets in September 2024, which are tracked in the SellYourAIData rate benchmarks.

What it means for data sellers

The rates give a reference for pricing by media type. They are the marketplace's typical selling prices, not what individual contributors receive, since Defined.ai shares earnings with providers. This entry is a news summary of reported rates rather than a single contract.

This entry is a news summary. SellYourAIData was not involved in the deal.

How the deal came together

  1. Data marketplace with big-tech buyers. CEO Daniela Braga said Defined.ai licenses data to Google, Meta, Apple, Amazon and Microsoft.
  2. Typical rates. Reuters reported typical rates of $1 to $2 per image, $2 to $4 per short-form video, $100 to $300 per hour of longer films and $0.001 per word of text, with images containing nudity at $5 to $7.
  3. Revenue shared with providers. Defined.ai shares earnings with content providers and markets its data as ethically sourced, saying it obtains consent and removes personally identifying information.
  4. Avoiding platform scrapes. Braga said she avoids platform companies such as Photobucket, calling it very risky.

Takeaways for companies with data

  • Per-unit rates by media type give sellers a reference for images, short video, long video and text.
  • Consent and removal of personal information are part of how a marketplace positions its data.
  • Prices for unusual content, such as nudity images, can be higher than the standard rate.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Inside Big Tech's underground race to buy AI training data (Reuters via KFGO, April 2024)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.