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Condé Nast signs multi-year content partnership with OpenAI

OpenAI will show content from Condé Nast brands such as Vogue, The New Yorker, GQ and Wired in ChatGPT and the SearchGPT prototype. The multi-year terms and compensation were not disclosed.

NEW YORK, August 20, 2024 - OpenAI announced a multi-year partnership with Condé Nast. Content from brands including Vogue, The New Yorker, GQ, Wired and Vanity Fair will appear in ChatGPT and in OpenAI's SearchGPT prototype. The companies did not disclose the terms, including any compensation.1

Terms of the deal

Storyboard18 reported that Condé Nast-run outlets such as Vogue, The New Yorker and Wired would be displayed on ChatGPT and SearchGPT, and that OpenAI and Condé Nast did not disclose the deal's terms. OpenAI said it was working with news partners such as Condé Nast to gather feedback on SearchGPT's design and performance and to inform future updates to ChatGPT.1

OpenAI had announced SearchGPT in July 2024 as an AI-powered search engine prototype that gives fast answers drawn from relevant sources and links to news articles.1 Condé Nast chief executive Roger Lynch described the arrangement as multi-year in an internal memo, according to the same report.1

Background

The Condé Nast agreement came as several media groups, including The New York Times, The Intercept and others, sued OpenAI for allegedly using their content without permission or compensation.1 In July 2025 Condé Nast also signed a multi-year agreement with Amazon to license content for its Rufus shopping assistant, Digiday reported, with terms again undisclosed.2

What it means for data sellers

Condé Nast shows that one seller can license the same brands to different buyers for different uses: a chatbot and search prototype in one case, a shopping assistant in the other. Each use has its own value, and each deal can be priced on its own terms.

Sellers should note the role of early product access. Being a named partner on a pre-release product gave Condé Nast a voice in how its content is displayed, which is worth asking for when a buyer is still designing the interface.

This entry is a news summary. SellYourAIData was not involved in the deal.

How the deal came together

  1. OpenAI announced the Condé Nast partnership. On August 20, 2024 OpenAI said Condé Nast content would appear in its products.
  2. SearchGPT was part of the plan. Condé Nast is among the news partners giving feedback on SearchGPT's design and performance.
  3. The CEO described the deal internally. Roger Lynch wrote in a memo that the company was entering a multi-year partnership.
  4. Terms stayed private. Neither company disclosed compensation or term details.

Takeaways for companies with data

  • Magazine publishers licensed lifestyle and culture content, not only news.
  • Early access to a new product like SearchGPT is an additional perk to ask for.
  • Condé Nast later signed with Amazon too, so the same brand licenses to several buyers.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Vogue publisher Condé Nast, OpenAI strike multiyear content deal (Storyboard18, August 2024)
  2. Condé Nast and Hearst strike Amazon AI licensing deals for Rufus (Digiday, July 2025)

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About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.