SellYourAIData
Get a free valuation Contact

AI Data Deal TrackerDeal brief

×

Australian Associated Press partners with Google to feed real-time news to Gemini

AAP announced a partnership under which it provides its news content to Google to improve results in the Gemini app through a real-time information feed. Financial terms and duration were not disclosed.

August 18, 2025 AAP announced a partnership under which it provides its news content to Google to improve results in the Gemini app through a real-time information feed.1

Terms of the deal

AAP will provide its fact-based news content to Google as part of a new partnership meant to enhance results in the Gemini app.1 The announcement does not specify contract duration, exclusivity or financial terms.1

Background

AAP CEO Emma Cowdroy called it "a strong endorsement of our reputation as a leading and trusted news media organisation."1 Google's Nic Hopkins said the partnership will help deliver a feed of real-time information to enhance responses in the Gemini app.1

What it means for data sellers

Regional news agencies can sell real-time access to a major AI platform. Sellers should note that the public terms cover only what is delivered, not what is paid.

How the deal came together

  1. Announcement in Sydney. AAP announced the partnership on Monday, August 18, 2025.
  2. A real-time feed. AAP will provide its fact-based news content to Google to improve the usefulness of results in the Gemini app, delivering a real-time information feed.
  3. Built on a prior relationship. Google had worked with AAP for several years on journalist training and digital innovation.
  4. No financial terms. The announcement does not disclose payment, duration or exclusivity.

Takeaways for companies with data

  • A national newswire can license a live feed to a chatbot even when it publishes no consumer product of its own.
  • Existing non-licensing relationships with a platform can lead to a paid content partnership.
  • The announcement does not disclose price or term, so the value is unknown.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. AAP will provide its fact-based news content to Google (AAP announcement, August 2025)

###

About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.