SellYourAIData
Get a free valuation Contact

AI Data Deal TrackerDeal brief

×

National Music Publishers' Association announces industry-wide AI licensing deal with Udio

The NMPA announced an industry-wide licensing agreement with Udio that members can join. It is described as the first deal to value songs and sound recordings equally for AI training.

NEW YORK, June 10, 2026 The National Music Publishers' Association (NMPA) announced an industry-wide licensing deal with AI music company Udio on June 10, 2026, at its annual meeting in New York. Financial terms were not disclosed.1

Terms of the deal

The agreement is described as the first industry-wide deal with a major AI music company and the first to value songs and sound recordings equally for AI training. NMPA members in good standing could review and join starting June 15, and Udio planned to contact members directly in the following weeks.1 Royalty rates and duration were not disclosed.

The public record on this agreement is limited to the announcement and the press coverage cited below. The price is listed here as: Undisclosed. The status shown, Announced, reflects the most recent reporting available on October 22, 2026, and any later amendments are not captured.

Background

Udio had already signed licenses with Universal, Warner, Merlin and Kobalt after the 2024 lawsuits by the major labels. The NMPA announced a second pact the same day with KLAY, an agreement in principle.1

What it means for data sellers

Collective deals let smaller publishers and writers participate on terms set for the whole sector. Data sellers outside music can look at trade-association licensing as a way to pool bargaining power.

A seller comparing this deal with its own situation should ask what the buyer actually receives: raw data, a license to train, a license to display, or a right to build a product. Each is priced differently, and the answer should be written into the agreement rather than inferred from a press release.

How the deal came together

  1. Individual deals first. Udio signed Universal, Warner and Kobalt publishers earlier.
  2. Trade group. The NMPA negotiated a pact open to its members.
  3. Announcement. The deal was revealed at the NMPA annual meeting on June 10, 2026.
  4. Enrollment. Members in good standing could review and join from June 15.

Takeaways for companies with data

  • Trade bodies can broker deals that small rightsholders could not get alone.
  • Equal valuation of compositions and recordings is a negotiating point worth asking for.
  • Opt-in enrollment determines how much data the buyer actually receives.

Sources

Every numbered reference above points to an entry here. Figures come from these pages as of the date shown at the top of the article. Where a source reports a number it got from unnamed people, the text says so.

  1. Music publishers strike AI licensing deals with Udio and KLAY as NMPA reveals landmark industry-wide pacts (Music Business Worldwide, June 2026)

###

About the AI Data Deal Tracker

SellYourAIData tracks publicly reported sales and licenses of data to AI companies, with the price, terms and sources for each. Entries are checked against public reporting and updated as deals change. SellYourAIData was not involved in this deal. To ask what your company's data could sell for, get a free valuation. To report a deal, contact us.